Ikwe.ai · Product Ladder & Pricing

Ikwe.ai · Product Ladder & PricingHQ · Founder only · Scan → Audit → Monitor → Protect

The ladder

The pipeline that pulls a buyer deeper. Each rung shows the price (edit on the right). Movement rules are enforced below.

Rules: Monitor requires at least a Scan (Scan→Monitor or Audit→Monitor). Protect is an add-on, sold only with Monitor, never alone. Enterprise and the legal wedge sit on top.

How one client climbs to $25K/yr

The pipeline in time. A buyer starts at a small one-time scan, then the recurring value builds as they move into audit, monitor, and protect. Monitor and protect are usage-based, so spend grows as they put more surfaces under coverage.

Revenue from 100 scan entries

Where the money sits once a cohort of 100 entry scans settles into its tiers.

Pipeline economics (per 100 scans)

Prices (edit to score the tiers)

Seeded from your Pricing Canon. Monitor, Protect, and the Audit/cert tier are the ones you had not set; these are justified starting points.

Scan (one-time)

Audit & Test ($/yr)

Monitor ($/mo)

Protect add-on ($/mo)

Enterprise ($/yr)

Legal wedge ($/engmt)

Surfaces / systems per account at maturity

Monitor and Protect entered monthly; the ladder and economics annualize them. They are usage-based: an account covering more surfaces pays a multiple, and cost-to-serve scales with it so margin holds. Protect default is ~50% of Monitor, the premium for active protection plus liability reduction.

Where 100 scan buyers land

Terminal tier mix. Edit the share of entrants that settle in each tier. Rest churn after the scan.

Scan only (churn after)

Audit & Test only

Monitor (standard)

Monitor + Protect

Enterprise

Legal wedge

Engagements / 100 scans / yr

Planning figures from Ikwe's Pricing Canon and product roadmap. Prices for unpriced tiers are justified starting points, not final. Built in Cowork, June 2026.